Client
Spec Ad - Covergirl

Project

Magazine Ad

Year
2023

Covergirl Spec Magazine Ad for a fake new lipstick called TrueYou Match Lipstick. Covergirl is known for creating fun, wearable and attainable beauty products. This magazine ad is designed to encourage customers to purchase the new lipstick an their local drugstore.

The ad targets make-up lovers who regularly purchase beauty items at their local drug stores. They enjoy buying new products and they love to look their best. This new lipstick matches the wearers natural lip color and enhances it with reflective pigments.

I created an ad inspired by the natural radiance that shines in each of us. It appeals to our sense of uniqueness and desire to be seen for who we really are.