Client
Spec Ad - ABC Toys (mock toy company)

Project

Banner Ad - Three frames

Year
2023

ABC Toys is a mock toy company that sells educational toys online. Their target audience is parents with young children who enjoy fun, educational play. The goal of this project was to deliver a three frame banner ad to advertise the toy company’s website and induce potential customers to click their link and view the website.

I create a banner add that invokes the idea of connecting with children while they are also making important brain connections during play. I wanted to play off of the idea of unplugging since we are engaged with our devices much of the time. I added a strong call to action with a button to that would link to the product page of the company’s website.