Client
Hospice and Palliative Care Charlotte Region
Project
Print: Fall Appeal 2018, Spring Appeal 2019
Print and Digital: Spring Magazine 2019
Year
2018-2019
HPCCR is a nonprofit hospice company in Charlotte, NC. They employ a small team of fundraising professionals. Several times a year they send out appeals to previous donors and potential donors. They also publish a yearly magazine with articles about events, special projects and human interest stories.
They wanted to create a unique campaign to increase donations from previous donors and encourage new donors to give. Working with an outside graphic designer, I created a campaign focused on illustrating special moments in the lives of patients and families touched by HPCCR, made possible through donations.
HPCCR Fall Appeal 2018 - Side 1 - Direct Mail
HPCCR Fall Appeal 2018 - Side 2 - Direct Mail
HPCCR Spring Appeal 2019 - Side 1 - Direct Mail
HPCCR Spring Appeal 2019 - Side 2 - Direct Mail
HPCCR Magazine Spring 2019 - Cover - Print and Digital
HPCCR Magazine - Estate Planning Article
HPCCR Magazine - Volunteer Spotlight
HPCCR Magazine - Fall Prevention Article