Hiring an Outside Marketer for Your Small Business: 5 Myths Busted

Welcome back loyal readers! Today, I’m busting some common myths about hiring an outside marketer. Let’s dive in!

You have worked hard to build your business. You’ve put lots of time and effort into creating your brand and supporting that brand with a marketing strategy. What do you do though when the burden of managing business and marketing becomes too much?

If you’re like many people, perhaps you would like to hire an outside marketer, but you don’t know where to begin. Or maybe you have something else holding you back. Either way, there may be some things keeping you from taking that next step. Let’s look at a few common misconceptions about hiring outside marketing help so you can feel more confident in finding the right solution for your business.

1: Myth: Outside Marketers Don’t Understand My Business Like I Do

While no one knows your brand the way you do, outside marketers invest a lot of time in understanding your business, target audience, goals, and brand voice before they begin crafting a strategy for your marketing projects. They also bring a fresh perspective that internal employees may lack. Their external viewpoints can identify blind spots or opportunities that might be overlooked otherwise.

2: Myth: Hiring an Outside Marketer is Too Expensive

While the initial cost might seem higher, consider the expenses associated with hiring a full-time employee: benefits, training, equipment, and potential turnover costs. With options like freelance individuals, boutique agencies, or large creative shops, you can find the right choice for your project scope and budget. Working with an individual on a per project basis for example, can be a great way to take a few things off your to-do list without breaking the bank.

3: Myth: It’s Harder to Communicate with an Outside Marketer

With the rise of remote work and digital communication tools, collaborating with external partners has never been easier. Many outside marketers offer regular check-ins, reports, and meetings to ensure alignment and transparency. The boundary between in-house and external has blurred in the digital age, making collaboration smooth and efficient.

4. Myth: External Marketers Won't Be Aligned with Our Company Culture

Professional marketing agencies and freelancers prioritize aligning with a company's values and culture to ensure effective communication and campaign success. They adapt to the communication style and tools preferred by the client, ensuring seamless collaboration. Their primary goal is to achieve the results you desire, which necessitates understanding and integrating into your company's ethos.

5. Myth: Outside Marketers Offer Cookie-Cutter Solutions

Reputable marketing professionals pride themselves on creating tailored strategies based on your company’s unique needs and goals. Their experience across various industries allows them to craft innovative solutions, combining strategies that have worked elsewhere with customization for your business. They have a vested interest in your success; cookie-cutter solutions don't lead to client satisfaction or long-term partnerships.

Need help with your marketing projects?

If you're looking to elevate your brand messaging and want a tailored approach to your copywriting and content needs, reach out to me! I’m here to craft compelling narratives that resonate with your audience and drive results. Contact me today to get started!